By ALLISON WOOLLEY
According to one ice cream company, Utah consumes 4 times the amount of ice cream per capita than any other state in the nation. It seems like most of Utah agrees that on a hot summer day, what better way to “Beat the Heat” than with a scoop of rich, creamy, ice cream.
According to Farr Better Ice Cream Co., the most popular flavors (excluding the universal Vanilla) are Burnt Almond Fudge and Pralines and Cream.
“(Ice cream) conjures up memories of fun at birthdays and parties.” Mike Farr, Vice President of Farr Better Ice Cream, said.
“Because Utah doesn’t drink or smoke, ice cream is our vice,” Farr said. This is good news for the ice cream lovers of Utah, because ice cream manufacturers are always creating new, exciting flavors catered to all fans.
Russells Ice Cream also pleases kids of all ages. Superman ice cream, with the colors of his coat – red, yellow, and blue, is one of Russell’s flavors that kids enjoy most.
For the more adult tastebuds, Russells has created a line of ice cream flavors to go along with the DeNall National Park in Alaska. Moose Tracks is their number one seller with Vanilla ice cream and chocolate peanut butter cups swirled with Moose Tracks fudge. Bear Claw (aka Death by Chocolate) and Tundra Nut Sundae follow close behind.
Farr Better Ice Cream Co. supports the Jazz with their Double Dribble – vanilla, chocolate, and caramel marble – sold exclusively at the Delta Center. The Franklin-Covey field is served the Key Line Cheesecake when the Buzz play ball.
Baskin-Robbins’ 31 Ice Cream Stores provides a large variety for the undecided eater. “Originally, the 31 flavors were for everyday of the month,” said Roger Goeringer, manager of Baskin-Robbins’ 31 Ice Cream in Provo. Now there are over 40 different flavors to choose from.
Russells ice cream sells twice as much ice cream in the dead of summer as they do in the dead of winter, said Richard Russell, Secratary and Treausurer of Russells Old Fashioned Ice Cream.
“Back when ice cream was more affordable, the five quart pail sold the most,” he said. However, because the price of cream has doubled within the last two years from $1 dollar to almost $2 dollars, the price consumers must pay has also risen.
Ice Cream is an impulse item. “Nine out of 10 people who buy ice cream did not have it on their shopping list,” Russell said.
“Ice Cream is one of life’s little pleasures,” Russell said. “Afterall, life is short…eat dessert (ice cream) first.”