By PAUL WALKE
A new logo design that emphasizes the name of the Savior has been announced by the First Presidency and Quorum of the Twelve Apostles of The Church of Jesus Christ of Latter-day Saints.
“The logo re-emphasizes the official name of the church and the central position of the Savior in its theology,” said Bruce L. Olsen, managing director of public affairs for the church. “It stresses our allegiance to the lord, Jesus Christ.”
The official name of the church was divinely revealed to Joseph Smith, the first president of the church, in 1838. However, people often refer to the church as “the Mormon church” and its members as “Mormons.”
Olsen feels the three-line design reflects the prominence of the Savior in the name of the church.
“Hopefully, we will correct misunderstanding and confusion with this new graphic representation that focuses on the name of him whose church it is,” Olsen said.
