ESPN brought many changes in the media and still has promise for the future.
Dennis Deninger has worked with ESPN for 25 years producing shows, creating new television series and giving production consultation from his company, DeningerMedia — of which he is president and executive producer.
Deninger spoke recently as part of the BYU Communications lecture series in the Madsen Recital Hall.
Deninger talked about how ESPN has changed the world of sports broadcasting and modern media in general.
“ESPN uses a dual revenue system to make money,” Deninger said. The revenue comes from cable companies that pay for ESPN as well as advertisements that run during the programs. ESPN is on six domestic U.S. cable networks and internationally on 46 networks in 200 countries and territories.
“ESPN has raised our collective expectations,” Deninger said.