Football season-ticket sales on par with last year

By on July 26, 2011.

LaVell Edwards Stadium has the capacity to hold more than 64,000 fans, and about 36,700 of those seats are already taken for the season.

Although student All-Sports passes haven’t gone on sale yet, public football season tickets have been on sale for the past few weeks. Season tickets seem to have set a trend over the past several years, selling slightly faster each year. While season tickets are selling at a quicker rate than last year, BYU is holding at least 15,000 tickets for students purchasing All-Sports passes.

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BYU fans cheer after BYU scored a touchdown against University of Nevada in the first quarter of Saturday's game. BYU lost to Nevada with a final score of 13-27.

Bill Hoops, BYU marketing coordinator, claimed there could be potential for more All-Sports passes contingent on the remainder of the public season sales. The stadium can only hold so many fans, and while there are tickets reserved for students, public ticket buyers will ultimately determine how many extra students can acquire an All-Sports pass on Aug. 1.

“We are on pace with last year,” Hoops said. “We have sold out All-Sports passes the last four years. This year we may have capacity for more student passes and hope to accommodate more of our student fans. We should have a rocking LaVell Edwards Stadium come Sept. 17.”

Seven home games have already been scheduled for this season, including games against the University of Utah (Sept. 17), the University of Central Florida (Sept. 23), Utah State (Sept. 30), San Jose State (Oct. 8), Idaho State (Oct. 22), the University of Idaho (Nov. 11) and New Mexico State (Nov. 19).

Season-ticket sales have picked up, though they were at first selling at a typical rate.

“The first time I looked at the sales, they had started out pretty similar to last year,” said Elaine Jarvie, assistant BYU ticket manager.

Tickets for non-students range anywhere from $163 for BYU faculty and staff members to $1,517 for Legacy East Club Chair seats. For students looking to purchase an All-Sports pass, which are valid for tickets to any BYU NCAA sport, they should expect to pay about $125 for rotated student seating or $170 for reserved student seating.

According to Hoops, the All-Sports pass prices have increased in price to reflect the seventh home football game but have not increased with regard to last year’s prices per game. He went on to assure that no additional fees would be charged on top of the All-Sports passes price.

One might wonder if BYU’s decision to become independent in football has affected ticket sales. This has not been the case so far, at least with respect to the numbers.

“There is so much that affects ticket sales,” Hoops said. “Last year’s performance, [having a] returning QB, this year’s projection, opponents and the list goes on. The opponents coming include Utah. Independence has our fans excited and I think fans are anxious to see BYU play football, no matter who we will play.”

For those who aren’t able to snag public season tickets or All-Sports passes, don’t completely give up hope — BYU tends to set aside at least 3,000 tickets throughout the season to be made available to those who missed out. David Almodova, BYU marketing director, talked more about this with KSL.

“There are people that just can’t come to every game,” Almodova said in the interview. “They can’t purchase a season ticket due to how many people are with them. We want to be able to have the general public or that fan be able to come to at least one game during the season.”

Student All-Sports passes go on sale Monday at 9 a.m.

KJ Pedersen

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